The Market Is Here.
InnoFoot Football Shirt Market
We are InnoFoot, the company behind Football Shirt Market.
Football Shirt Market is the dedicated platform for buying, selling and auctioning football shirts. Built for collectors, fans and sellers who want more than a generic marketplace.
A platform where every shirt is verified, every transaction is straightforward, and the culture of football shirts is taken seriously.
The market is open.
Buy, sell and auction football shirts in a trusted, dedicated marketplace built for the community.
Visit Football Shirt Market →InnoFoot was built by three people who grew up with football shirts, saw the gaps in the market and decided to do something about it. Meet the team behind Football Shirt Market.
Dario
Co-Founder & Sales
With a focus on commercial growth, Dario brings a results-driven approach to seller relations, strategic partnerships and business development. His work forms the foundation of Football Shirt Market's expanding inventory and market position.
Kobe
Co-Founder & Communication
A strategic communicator with a deep understanding of the football shirt community. Kobe shapes the voice and visibility of Football Shirt Market across all channels — from brand identity to audience engagement and content strategy.
Thibaud
Co-Founder & Operations
Operationally minded and detail-oriented, Thibaud brings structure and precision to the inner workings of Football Shirt Market. His expertise spans platform management, process optimisation and the seamless execution that defines the FSM experience.
InnoFoot didn't start as a platform — it started as a passion. Here's the journey from our first step to the launch of Football Shirt Market.
October 2022
Three co-founders with a shared passion for football shirts officially founded InnoFoot.
November 2022
Our first ever drop on the InnoFoot website — a special World Cup edition, timed with the 2022 FIFA World Cup in Qatar.
May 2023
We launched the InnoFair concept at the Ritterclub football tournament — offering quality football shirts to children at accessible prices. Community first.
27 June 2024
We opened our physical store in Vilvoorde — a home for classic football shirts and the InnoFair project.
29 March 2025
The first edition of our football shirt fair at Asiat Park in Vilvoorde drew over 1,000 visitors.
Summer 2025
After closing our Vilvoorde store in June, we moved into our new office in August 2025 — fully focused on building Football Shirt Market.
Oct 2025 – Feb 2026
Three pop-up events: Antwerp (3–5 Oct), Mechelen (29 Nov) and Brussels (28 Feb) — bringing the community together before the launch of FSM.
28 March 2026
The second edition of the fair — and the final event under the InnoFoot name.
28 March 2026
InnoFoot.be shuts down. Football Shirt Market launches. The foundation of three years of work goes live.
The football shirt market has grown into a serious global space. Collectors hunt for rare pieces. Sellers look for buyers who understand the value. And the culture around football shirts has never been stronger.
But for years, the infrastructure didn't match the passion. Buyers dealt with uncertainty. Sellers were scattered across generic platforms. And collectors had no dedicated place to call home.
InnoFoot was built to change that. We spent three years in the market — running events, operating a physical store and building a community — before we launched Football Shirt Market.
FSM is the result: a platform built from the inside out, by people who know exactly what this market needs.
Problem → Solution
The Problem
Football Shirt Market
Whether you are hunting for a rare piece, looking to sell from your collection or simply a fan who wants to buy with confidence — FSM was built with you in mind.
01
You know the difference between a replica and the real thing. FSM is built for people like you — a marketplace that takes authenticity as seriously as you do.
02
Stop listing on platforms where nobody understands what you are selling. On FSM, every buyer already knows the value — which means better results for you.
03
Looking for the shirt of your favourite club? FSM is the place to discover football shirts you won't find anywhere else.
Football Shirt Market is one platform that serves every side of the football shirt community — whether you want to discover your next piece, sell to a global audience, or let the market decide the value.
01
Browse a curated selection of verified football shirts. Every listing has been checked, so you can buy with full confidence.
02
List your shirts and reach a focused audience of collectors and buyers who already understand the value of what you are selling.
03
Have a shirt that deserves more than a fixed price? Put it to auction and let the market decide.
Trust is not a feature — it is the foundation of Football Shirt Market. In a market where fakes exist and buyers have been burned before, we made authenticity our first priority.
Every shirt submitted to FSM goes through an authenticity check by our team before it is approved for listing. We inspect each piece based on our years of hands-on experience in the football shirt market.
This is not an automated system. It is real expertise, applied to every single shirt — because that is the standard this market deserves.
For buyers, that means confidence. For sellers, that means credibility. For the market as a whole, that means a higher standard that benefits everyone.
Our Approach
Submission
A seller submits a shirt for listing on Football Shirt Market via our platform.
Authenticity Check
Our team reviews the shirt and verifies its authenticity based on years of hands-on experience.
Listed on FSM
Only verified shirts are approved and listed. Buyers can purchase with confidence.
Football Shirt Market is live — but the roadmap doesn't stop here. We are building toward a platform that sets the global standard for football shirt commerce.
01
We are continuously improving the FSM experience — faster flows, smarter tools and a marketplace that gets better with every iteration.
02
We are expanding auction capabilities to give rare shirts the attention — and the price — they deserve.
03
The football shirt community is global. We are building FSM to match — connecting collectors, sellers and buyers across borders.
04
Our authenticity process is already a core part of what makes FSM different. We will keep raising the bar — because trust is what this market has always been missing.